THE ROLE The “COACH+” MARKETING MANAGER will take an entrepreneurial approach to sport, partnerships and marketing, and deliver 3 main areas:
EXTERNAL / BUILD AND MAINTAIN EFFECTIVE RELATIONSHIPS AND NETWORKS, WITH THE COACHES COMMUNITY OF PARIS.
Build and maintain relations with these individuals and communities and serve them with what they need to support their sporting ambitions. Ultimately helping them reach their sporting potential and raise their profiles in their boroughs.Build and maintain relations with Nike Partners : Golden blocks, Paris 18, and all the other relevant coaches.
COMMUNITY + NETWORKS.
Use the power of nike and Jordan, to connect likeminded coaches & communities with each other ,that can support the storytelling / awareness driving of their projects.Partner with Social Community Impact Director, and Category leadership. INSIGHTS + RESEARCH. Be in the street. Identify young coaches / athletes* and micro communities doing exciting things in sport in their neighborhood.Gather and share consumer insights from the coaches and their protegees, with the internal team. drive and share research.
BRAND / DRIVE AND EXECUTE THE 360 MARKETING PLANS, ABOUT COACHES AND THEIR ATHLETES, IN PARIS
COACH+ PLANS. Research, write and socialize and drive marketing plans.
TELL STORIES. Inspire others to play & love sport. Feed those stories through to the CATEGORY TEAMS AND CREATIVE STUDIO TEAM so they can be told in unreal ways.
WORK ON MULTIPLE SPORT CATEGORIES. Drive awareness of and/or recruit participants for Nike activations.
TEAM / BE A LEADER OF COACHES+COMMUNITY MARKETING INSIDE NIKE AND OUTSIDE
Build the working team, bring together the team and own the plan.Be a champion and leader of the brand and marketing plan – manage through all levels of the organization : legal, GM, SCI, sports marketing, brand marketing, membership…Drive AOP planning and manage budget on time.Represent the company in the right way, inside the lines, at all times.
What You Bring To Nike Passion & love for the Nike brand. They are the face of Nike in this community. They must embody the Nike spirit and love for the brand.Grounded in sport. Have an authentic connection to sport, potentially having a “lead sport”, but with a knowledge and passion for all sports.Care & love for the community. Embody a passion to improve and nurture sport, athletes* and sporting communities in grand ParisEntrepreneurial spirit. A complete self-starter who will seek out opportunities independently, with a drive to affect positive change. Someone who doesn’t wait to be told what to do.Connected. Already has relationships and connection in Paris, so they’re not starting from scratch. Yet not someone who will only build deeper relationships with the usual suspects. A people person.Aspirational with gravitas. Be the person that young PARISIANS look up to and aspire to be. Have a level of confidence and charisma that also means they are connected to and respected by local community leaders and parents.
Practical Skills: Minimum 5 years experience working in grassroots and brand marketing, in Paris.Digital native. Fluent and strong on social platforms.Strong Presentation skillsFluent in French and English.Able to drive projects alone, and drive teams.
Marketing et publicité Sports Internet
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