Division / Unit: Marketing / Media Rights & Production Services Contract type: Permanent Start date: 01.10.2019 Location: Nyon
Entertainment Events Services Sports
Advertising Marketing Writing/Editing
The Social Media Manager leads a successful team that delivers world-class social media content across some of the most successful accounts in sport.
Purpose Managing a dedicated (English and multilingual) social media editorial team, which means: (i) devising and applying a strategy in line with business objectives that takes advantage of exclusive UEFA access, assets and content; (ii) creating a cross-platform content plan incorporating multiple competitions and multiple languages with a coherent approach to each; (iii) providing data-driven feedback to the team and adjusting plans and content mixes based on performance/algorithm changes/new ideas etc.; (iv) ensuring content is delivered via the agreed posting, tagging, promotion, geotargeting and reporting procedures - either directly on the platform or using third-party tools; Managing internal initiatives including sponsor content deliveries (including attending and presenting at digital working groups), CRM, UEFA.tv and promotional campaigns - this will involve being the key contact in Nyon and delivering plans to social media editors;Ensuring proper performance tracking, KPIs, data analyses and other agreed data metrics are implemented and shared with key stakeholders for all campaigns and competitions;Optimising engagement around major UEFA events, such as the UEFA Champions League final and UEFA EURO 2020, including planning and executing on-site activations;Fostering productive working relationships and understanding development opportunities on various social media platforms where UEFA has a presence, and emerging ones where UEFA could have;Providing social media content-related input into the planning and delivery of club and national-team football on UEFA's native digital platforms including apps and syndication services;Working on a referral strategy and creating a long-term content planner. Experience Required
Requirements: from 4 to 6 years' experience of managing a team of content editors and accounts with large and passionate fan bases for a leading organisation, preferably in sportfrom 4 to 6 years' experience of commissioning, editing and posting content based on a data-driven social media strategyfrom 4 to 6 years' experience of working or cooperating with clients, sponsors or partners Education Additional further training in media, communications or marketing would be an advantage Languages English / Proficient Additional Requirements Detailed knowledge of all social platforms and tools that will support content delivery and reportingUnderstanding of working within rights frameworksKnowledge of the digital industry, social media trends and how developing technologies can be used to meet business objectivesExcellent administrative, organisational and presentation skills, with an ability to prioritise, manage and meet deadlinesOpen-minded, flexible and able to deal with people effectively at all levels, both internally and externallySolid understanding of European football and the positioning of UEFA competitionsMicrosoft Office / Advanced